A fleet of brand new Fords have been destroyed before ever turning a wheel on the road, after a transporter lorry carrying them became wedged under a low bridge.
The driver – who now likely fears for his job – got stuck under the 4.4m high bridge in Long Itchington, Warwickshire, after attempting to take a short-cut to avoid traffic tailbacks.
The accident, which – rather appropriately – happened on Friday March 13, saw five cars on the top tier of the transporter – all Ford Focus models – severely damaged, with some being virtually flattened and others with torn roofs and mangled bodywork.
A witness to the crash, which occurred during the morning rush hour, told The Telegraph: "It was like watching it in slow motion.
"It's a long road and it was pretty obvious the transporter was too high for the bridge but it kept going and suddenly there was a crunch and all these new cars got wrecked.
"The driver wasn't hurt but he looked as white as a sheet, he was no doubt trying to think of how he was going to explain it to his bosses at Ford.
"It had to be Friday 13th when the accident happened. If you want take a chance on a short-cut that is not the day to try your luck."
The bill for the damage is expected to run into tens of thousands of pounds, with a number of the affected cars expected to be written off by insurers.
A Ford spokesperson confirmed to The Telegraph that a "serious incident" had taken place, and that an investigation was under way.